meet the family

Meet Joachim

Joachim Rosenlund, born sometime during the 70s in Oslo, Norway has been a passionated Skateboarder for years, before a broken hip in 3 places forced him into a recovery period. It was during this time that he discovered cycling as the perfect form of rehabilitation. Soon therapy turned into fun and Joachim got fully addicted. We first got to know Joachim as he crossed paths with Marc during his "A Journey Beyond“ in the middle of Armenia. Joachim kept Marc company for weeks some weeks, got in touch with us after and brought us beautiful photos from their tremendous trip to Iran.

"Big mountains is the place I feel most at home. They are like giant friends in every meaning of the word"

Meanwhile based with his family in Berlin, his daily and extensive commuting to work constitutes his training. In-between his employment as a social worker Joachim grabs every chance for riding exceptional routes and events, mostly in the sphere of long distance rides. He took one of his Hook fleet for example on the "Tuscany Trail“ in Italy, the "Torino - Nice Rally“ through the Alpes, the "Candy Graveler“ crossing Germany, the Scottish "Highland Trail 550“ or the “Veneto Trail” leading through the rough Dolomites - to name only a recent few of a steady driven cyclist’s life.